Lucy Whittington


Meaningful vs Mundane - how to change the balance in your business

This session will help if you're spending too much time on mundane tasks and not enough on meaningful work and that might be meaningful because it's profit-making or meaningful because it inspires you. Or both! If you're getting bored or bogged down in your business because of 'admin overwhelm' you need to be in this session.

20 plus years of B2B marketing (majority in software), ex-Xero (part of original UK launch team). Over-qualified with an MBA & has run her own marketing & web design consultancy since 2005. Author (twice), speaker, mum of 2, and always mentions she lives at the seaside.